Saronic. Intelligent & Autonomous Maritime Platforms.
By providing naval and maritime forces with intelligent autonomous surface vessels, Saronic increases their ability to address the emerging challenges of the future, and revolutionize the future of naval defense.
I found inspiration in the commemorative statue of the Battle of Salamis that took place on the island of Saronic between Greeks and Persians in 480 BC. The statue depicts two soldiers holding spears. “Tip of the spear" is also phrase used in military operations to indicate the first militants to go into combat. This motif is reflected in the design, where two geometric spears form the letter S for Saronic, mirroring coordinated vessels in close proximity.
Year: 2023
Scope: Brand Identity Design / Art Direction (Photography)
Commissioned by: U Run
U Run. Designed for Sighthounds.
Handmade in Antwerp.
U RunTM is a high-end canine attire label designed for sighthounds and handmade in Antwerp, Belgium. The visual identity derives from the name and revolves around the concept of unconstrained velocity. The logotype captures the dynamic energy of the sighthound's agile stride, translating it into a lockup where bold, sweeping typography converges with the intricate, dynamic identity mark.
Year: 2020
Scope: Visual Identity / Art Direction (Motion) / Merch, / Socials
Comissioned by: Next MusicTM
Scope: Visual Identity / Art Direction (Motion) / Merch, / Socials
Comissioned by: Next MusicTM
Year of the OX
Virtual Asian-American Music Festival
Sessions is a music-only live streaming platform, featuring virtual concerts from hundreds of global musicians. Joy Ruckus Club (JRC) is the largest Asian music festival in the world.
JRC3 Year of the OX was a humanitarian-oriented, virtual concert series that featured 180 artists of all genres in one continuous livestream from locations around the world, including North America, Asia, Australia, and Europe, on 9 virtual stages.
In collaboration with an international team of designers we created a visual identity system that covered all touchpoints of the virtual event including digital media, web and mobile apearance and stage design.
Year: 2020
Scope: Visual Identity / Art Direction (Motion) / Merch, / Socials
Comissioned by: Next MusicTM
K-POP Superfest
Virtual K-Pop Music Festival
Organized by JRC and hosted by Sessions, K-Pop Superfest was a virtual K-Pop music festival, largest in it’s kind. In collaboration with an international team of designers, I led the brand design efforts and created a comprehensive visual identity for the event. The scope of the project ranged from stage design and social media campaign to printed merch and branded collateral.
Year: 2021
Scope: Visual Identity / Art Direction (Motion) / Merch, / Socials
Comissioned by: Next MusicTM
Outta Sight Grooves
Virtual Listening Party Series by Sessions
“Outta Sight Grooves” was a virtual listening party that brought the timeless tunes of the 70s to life through vibrant live covers. Infused with the spirit of psychedelic art from that era, the visual identity compirses of digital illustrations, saturated colors and funky typography.
